What’s Your Brand?

By Susan Flansburg

Your brand is the sum of all experiences your customer has with you.

Lots of marketing gurus say this, with good reason. No matter what you think you provide your customers, it’s what THEY think that counts.

Do they think your product is great?

Do they think you deliver promptly?

Do they think you behave ethically?

Do they think you listen to their concerns, and act to mitigate them?

If the answer is yes, that affirmation helps define your brand.

If it’s no? Then you get reviews that begin this way: Okay product, but …

All of this is also true of your personal brand. If you are perceived as a person of integrity - are conscientious, honest and reliable - that is part of your brand.

Like it or not, it helps define YOU.

Your brand already exists … but it’s not etched in (or painted on!) stone. It can be changed.

What is your brand? What do you want it to be?